Wholesale Guides
Nutella Wholesale Sizes Compared: From 15g Portions to 5kg Tubs
Oct
Nutella is sold in more pack sizes than most buyers realise, from 15g single portions to 5kg catering tubs. Choosing the wrong one is an easy way to tie up cash: a café does not want 750g jars, and a supermarket shelf does not sell 5kg tubs. This guide matches the common wholesale formats to the channels that buy them, and covers the practical points on dates, storage and market versions.
Nutella pack sizes and who buys them
| Format | Main channel | Why |
|---|---|---|
| 15g single portions | Hotels, catering, airlines, hospitals, office breakfast | Portion control and hygiene; no opened jars |
| Nutella Go 52g (with breadsticks) | Convenience stores, vending, school-gate and travel retail | Impulse snack at a low price point |
| 200g jar | Convenience stores, discounters, small retail | Low shelf price |
| 350g and 400g jars | Supermarkets and general grocery | The standard household size in many markets |
| 600g and 750g jars | Supermarkets, cash-and-carry, family packs | Better value per gram for regular users |
| 1kg jar | Cash-and-carry, larger families, small cafés | Value format that still fits a kitchen shelf |
| 5kg tub | Bakeries, crêperies, dessert shops, food manufacturers | Lowest cost per kg for back-of-house use |
Not every size is made for every market, and the jar sizes on sale vary by country. Ask which market version a supplier is offering before you plan a range around it.
Matching the format to your business
Retailers usually get the best rate of sale from two sizes: a small jar for price-sensitive shoppers and a mid-size jar for regular buyers. A 1kg jar is worth adding if customers already buy the mid-size in multiples.
Cafés and bakeries should compare the cost per kilogram of 1kg jars against the 5kg tub. The tub is cheaper per kilogram, but an opened tub needs a clean scoop, a lid and a turnover fast enough to use it within the best-before date.
Hotels and caterers tend to use 15g portions for breakfast buffets and room service. Portions cost more per gram, and remove waste from half-used jars and the hygiene questions that come with them.
Best-before dates and storage
Nutella has a long shelf life compared with fresh foods, but wholesale stock may already be several months into it. Ask for the date on the stock you will receive and compare it with how quickly you sell each size. Small jars and portions usually turn over faster than 5kg tubs.
Store it at room temperature, away from heat and direct sun. Refrigeration makes it hard to spread. Heat is the bigger risk in transit: summer shipments in unventilated containers can cause oil separation on the surface of the spread, which customers see as a quality fault. For long-distance summer shipping, ask about container conditions and routing.
Market versions and labelling
Ferrero produces Nutella in several countries, and jars packed for different markets carry different languages, nutrition formats and sometimes different recipes and sizes. Stock sold outside its intended market needs a label that meets the local rules. Nutella contains hazelnuts, milk and soy, so allergen information must be clear in the local language.
Building a mixed Ferrero order
Buyers rarely take Nutella alone. Kinder Joy, Kinder Bueno, Duplo and Raffaello sit in the same aisle and often share a pallet. Mixing lines lets a smaller retailer reach a useful order size without over-stocking any single product. See the full Ferrero wholesale range, including Kinder Joy and Kinder Bueno 43g. Our list of the top FMCG products to buy in bulk covers other fast-selling lines.
Frequently asked questions
What is the largest Nutella size for wholesale?
The 5kg tub is the largest format commonly sold to food service and bakeries. Industrial users buying larger quantities normally deal with Ferrero’s food service or ingredient channels.
Should Nutella be refrigerated?
No. Store it at room temperature. Cold makes it firm and hard to spread, and heat can cause the oil to separate.
Can I mix Nutella sizes on one pallet?
Usually yes, and mixing with other Ferrero lines is common. Ask for the case configuration of each size so the pallet can be built safely.
Request a quote
Formats in the range include 15g portions, 400g jars, 1kg jars and 5kg tubs. Send us the sizes, quantities and destination, and we will confirm market version, best-before dates and lead time.