Lindt Excellence Premium Chocolate Bars – 70%-100% Cocoa & Fusion – Wholesale
Lindt Excellence is a premium chocolate bar range produced by Lindt & Sprüngli, the renowned Swiss chocolatier founded in 1845 . Launched in 1989, the Excellence line was the world’s first chocolate range to label cocoa percentage on packaging – a revolutionary concept that transformed how consumers select dark chocolate .
Today, Lindt Excellence is the global best-selling premium dark chocolate brand, available in over 120 countries. Each bar is crafted by Lindt Master Chocolatiers using only the finest cocoa beans, with the signature “finer than fine” melting texture achieved through Lindt’s patented conching process invented in 1879 .
Historical Significance
| Year | Milestone |
|---|---|
| 1845 | Lindt founded in Zurich, Switzerland |
| 1879 | Rodolphe Lindt invents the conching process – revolutionizing chocolate texture |
| 1989 | First EXCELLENCE 70% dark chocolate launched – world’s first cocoa-percentage labeled chocolate |
| 2006 | Excellence 70% wins “Best Dark Chocolate” at Paris Chocolate Expo |
| 2009 | Excellence 70% wins again at Paris Chocolate Expo |
| 2025 | Lindt Excellence Fusion line launches – combining dark with white/milk chocolate |
Core Product Lines
Lindt Excellence is available in three main categories, each offering distinct flavor profiles:
| Category | Cocoa Range | Characteristics |
|---|---|---|
| Dark Chocolate (Noir) | 50% – 100% | Intense, deep cocoa flavor; low sugar; rich aroma |
| Milk Chocolate (Lait) | 30% – 35% | Creamy, smooth, sweeter profile |
| Fusion (2025 Launch) | 70% – 85% | Dual-layer bars combining dark with white/milk chocolate |
Available Products – Complete SKU List
A. Dark Chocolate – Classic Cocoa Percentages
| Product | Cocoa % | Format | Key Feature |
|---|---|---|---|
| Lindt Excellence 50% Cocoa | 50% | 100g | Entry-level dark; smooth and balanced |
| Lindt Excellence 70% Cocoa | 70% | 100g | Best-seller – award-winning; first cocoa-percentage bar |
| Lindt Excellence 78% Cocoa | 78% | 100g | Full-bodied, smooth, for intense dark chocolate lovers |
| Lindt Excellence 85% Cocoa | 85% | 100g | Rich, deep flavor; low sugar |
| Lindt Excellence 90% Cocoa | 90% | 100g | Extremely intense; minimal sweetness |
| Lindt Excellence 95% Cocoa | 95% | 100g | Near-pure cocoa experience |
| Lindt Excellence 99% Cocoa | 99% | 100g | For purists; barely sweetened |
| Lindt Excellence 100% Cocoa | 100% | 50g | Unsweetened; pure cocoa mass, butter, powder |
B. Dark Chocolate – Flavored Variants
| Product | Base Cocoa | Flavor Addition | Format |
|---|---|---|---|
| Lindt Excellence Orange | 70% – 100% | Orange zest / filling | 100g |
| Lindt Excellence Orange & Almond | 70% | Orange pieces + almond slivers | 100g |
| Lindt Excellence Sea Salt | 70% | Fleur de sel (French sea salt) | 100g |
| Lindt Excellence Caramel Sea Salt | 70% | Caramel pieces + sea salt | 100g |
| Lindt Excellence Chilli | 48% (min) | Extract of chilli pepper | 100g |
| Lindt Excellence Mint | 70% | Natural mint oil | 100g |
| Lindt Excellence Raspberry | 70% | Freeze-dried raspberry pieces | 100g |
| Lindt Excellence Coconut | 70% | Coconut flakes | 100g |
| Lindt Excellence Hazelnut | 70% | Piedmont hazelnuts | 100g |
C. Excellence Fusion (NEW – 2025 Launch)
The Lindt Excellence Fusion line represents the latest innovation from Lindt, launched in late 2025. It combines high-cocoa dark chocolate with complementary white or milk chocolate layers, creating a “fusion” experience suitable for diverse palates .
| Product | Composition | Format | Key Feature |
|---|---|---|---|
| Fusion – 70% Dark & Velvety White | 70% dark + white chocolate | 100g | Dual-layer; sweet white balances intense dark |
| Fusion – 70% Dark & Extra Creamy Milk | 70% dark + extra creamy milk | 100g | Smooth milk chocolate complements dark cocoa |
| Fusion – 85% Dark, Sea Salt & Extra Creamy Milk | 85% dark + sea salt + milk chocolate | 100g | Savory-sweet; salt crystals provide texture contrast |
Fusion Product Positioning: According to Giulia Muzzin Scevola, Marketing Director of Lindt & Sprüngli Italia, “Excellence Fusion is the symbol of a new openness toward the consumer – a line that speaks to consumers with different tastes, offering shared pleasure.”
D. Milk Chocolate Variants
| Product | Description | Format |
|---|---|---|
| Lindt Excellence Extra Creamy Milk | Smooth, velvety milk chocolate | 100g (3.5oz) |
Key Features
| Feature | Detail |
|---|---|
| 🍫 Brand | Lindt & Sprüngli (Swiss, est. 1845) |
| 🏆 Line Name | EXCELLENCE (launched 1989) |
| 🇨🇭 Country of Origin | Switzerland (manufacturing facilities also in Germany, France, Italy, USA) |
| 📦 Standard Formats | 100g bars (core) / 50g bars (100% cocoa variant only) |
| 🧑🍳 Craftsmanship | Crafted by Lindt Master Chocolatiers |
| 🔬 Conching | Patented Lindt conching process since 1879 – guarantees silky, “finer than fine” texture |
| 🌱 Sustainability | Lindt sustainability program; responsibly sourced cocoa |
| ✅ Certifications | Kosher (selected variants), Halal (selected markets), Non-GMO |
| 🌍 Global Presence | Available in 120+ countries; #1 premium dark chocolate brand |
Nutritional Information (Typical – 70% Dark Cocoa, per 100g)
| Nutrient | Amount |
|---|---|
| Energy (kJ) | 2240 |
| Energy (kcal) | 538 |
| Fat | 33g |
| – of which saturates | 20g |
| Carbohydrate | 50g |
| – of which sugars | 48g |
| Protein | 6.1g |
| Salt | 0.1g |
Source: Lindt UK – Dark Chilli 48% min cocoa
Ingredients (Typical – 70% Dark Cocoa)
Sugar, cocoa mass, cocoa butter, anhydrous milk fat, emulsifier (soya lecithin), natural flavorings.
Allergens: Contains milk, soya. May contain hazelnuts, almonds, other tree nuts, peanuts, wheat (gluten).
Cocoa Solids: Minimum 70% (dark chocolate variants vary by specific product)
Awards & Recognition
| Award | Year | Product |
|---|---|---|
| Paris Chocolate Expo – Best Dark Chocolate | 2006 | Excellence 70% |
| Paris Chocolate Expo – Best Dark Chocolate | 2009 | Excellence 70% |
| NielsenIQ BASES Breakthrough Innovation Award | 2025 | Excellence Fusion line (anticipated) |
Lindt Excellence vs. Other Premium Brands
| Feature | Lindt Excellence | Green & Black’s | Ghirardelli | Valrhona |
|---|---|---|---|---|
| Cocoa Percentage Label | Pioneer (1989) | Later adopter | Later adopter | Yes |
| Price Point (Premium) | Mid-premium | Mid-premium | Mid-premium | Ultra-premium |
| Global Availability | 120+ countries | 50+ countries | 30+ countries | 60+ countries |
| Texture Signature | “Finer than fine” – extra smooth | Grittier, more rustic | Smooth | Intense, complex |
| Sugar Content | Moderate | Lower | Moderate | Lower |
Wholesale Specifications – Bulk Format
| Specification | Detail |
|---|---|
| Product Form | Solid chocolate bars in flat, thin diamond-shaped segments |
| Standard Bar Weight | 100g (core) / 50g (100% cocoa only) |
| Packaging | Individually wrapped foil + cardboard sleeve (premium finish) |
| Master Carton | 12 bars per inner case / 48-96 bars per master carton (varies by market) |
| Shelf Life | 12-15 months from manufacture (stored at 15°C-18°C) |
| Storage Temperature | 15°C – 18°C (cool, dry, away from strong odors) |
| Humidity | < 65% relative humidity |
| Country of Origin | Switzerland (primary); also manufactured in Germany, France, Italy, USA for local markets |
| Languages on Label | English, French, German, Italian, Arabic, Chinese, Japanese (varies by destination) |
Why Source From Us?
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✅ 100% original, fresh stock – direct from authorized channels
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✅ Full range of Excellence SKUs (cocoa percentages + flavored + Fusion)
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✅ Mixed container consolidation available – combine with other premium confectionery
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✅ Multilingual labels – English, Arabic, Russian, Turkish, German, Italian, Chinese, and more
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✅ Worldwide shipping with full export documentation
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✅ Competitive pricing – direct sourcing from manufacturer-linked networks
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✅ Temperature-controlled shipping options for chocolate products
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✅ Custom box/packaging solutions for wholesale buyers
Contact us for wholesale pricing, MOQ, complete product catalog, and shipping quotes. Long‑term partnerships welcome.


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