Rockstar Energy Original (O.G.) – Premium Performance Drink with 160 mg Caffeine, Taurine & B‑Vitamins (16 fl oz / 473 ml)
Unleash your inner rockstar with Rockstar Energy Original – the premium performance beverage scientifically formulated for athletes and active lifestyles. Packed with 160 mg of caffeine (32 mg/100 ml), taurine, guarana, ginseng, and B‑vitamins, it helps improve concentration, reduce tiredness, and sustain energy for hours. The bold, invigorating taste delivers a refreshing buzz without being overly sweet. Available in 16 fl oz (473 ml) and 500 ml cans, single cans, 4‑packs, 12‑packs, and 24‑pack wholesale trays. Contains caffeine. Not suitable for children, pregnant or nursing women, or persons sensitive to caffeine. Contact us for wholesale orders. Delivery by air, land & sea worldwide. Standard & express shipment available.
Product Description
Born in 2001: Twice the Size, Twice the Energy
Rockstar Energy was founded in 2001 by Russell Weiner with a mission to differentiate from the market leader Red Bull. While Red Bull sold 8.4 oz cans, Rockstar introduced a 16 oz (473 ml)can – literally twice the size for the same price, with the iconic slogan “twice the size of Red Bull for the same price”. By 2007, Rockstar had grown into one of North America‘s top three energy drink brands.
Today, the Rockstar brand is owned by PepsiCo (international) and Celsius Holdings (US, Canada). The Original O.G. remains the flagship product that started it all – a high‑performance energy drink designed to keep you focused, alert, and powered through the most demanding days.
What’s Inside – The Rockstar Energy Blend
Rockstar Original is formulated with a powerful blend of performance ingredients:
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Caffeine (160 mg per 473 ml / 500 ml can): At least 75 mg has been shown to help improve mental performance, attention and alertness. Rockstar‘s 160 mg provides feelings of increased alertness and reduced tiredness for up to 5 hours.
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Taurine (0.4%): An amino acid that supports cardiovascular function and muscle performance during physical activity.
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Guarana Extract: A natural plant source of caffeine that complements the energy blend.
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Panax Ginseng Extract: A traditional herbal ingredient that may help combat fatigue and support mental performance.
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B‑Group Vitamins (Niacin, B6, Riboflavin, B12, Pantothenic Acid): Contribute to normal energy‑yielding metabolism and help reduce tiredness and fatigue.
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Glucuronolactone & Inositol: Naturally occurring compounds that support mental focus and metabolic function.
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Vitamin C: Added as an antioxidant.
What Does Rockstar Original Taste Like?
The original flavor has been described as a “balanced blend of exotic fruit, bubblegum and vanilla”. Compared to many competitors, Rockstar Original is known for being less sweet and syrupy, with a bold, fizzy profile that wakes up your taste buds. Many reviewers appreciate that it provides a powerful energy kick without the crash often experienced with some other brands.
Fuel for Athletes and Active Lifestyles
Rockstar Energy is “scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles – from athletes to rock stars”. Whether you‘re powering through a late‑night study session, an intense workout, a long road trip, or a marathon gaming session, Rockstar Original delivers the clean, sustained energy you need to push harder and go further.
This product is vegan, gluten‑free, lactose‑free, and suitable for vegetarians (regional). Always check the product label for the most accurate information.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| 160 mg Caffeine per 16 fl oz / 500 ml can (32 mg/100 ml) | Helps improve concentration, increase alertness, and reduce tiredness. The scientifically validated dosage (≥75 mg) provides up to 5 hours of enhanced mental performance |
| Taurine (0.4%) | Amino acid that supports cardiovascular function, muscle performance, and cellular health during physical activity |
| Guarana, Ginseng & Glucuronolactone | Natural energizers that complement the caffeine blend for a smooth, sustained lift without sudden crashes |
| B‑Complex Vitamins (Niacin, B6, Riboflavin, B12, Pantothenic Acid) | Contribute to normal energy‑yielding metabolism and help reduce tiredness and fatigue |
| Vitamin C | Added antioxidant that supports the immune system |
| Invigorating Original O.G. Taste | Bold, fizzy, refreshing, and not overly sweet – described as a balanced blend of exotic fruit, bubblegum and vanilla |
| Originally Launched in 473 ml / 16 fl oz Can | Twice the size of the original 8.4 oz energy drink – more value, more volume |
| Vegan, Gluten‑Free, Lactose‑Free | Suitable for a wide range of dietary needs and restrictions (regional formulations may vary; always check the label) |
| 100% Recyclable Aluminum Can | Eco‑conscious packaging that is lightweight, durable, and preserves freshness |
| Trusted Global Brand | Owned by PepsiCo (worldwide) and Celsius Holdings (North America) – a top‑3 energy drink brand globally |
Product Specifications (Original O.G.)
Note: Nutritional values vary by can size and region. Below are typical values.
US / Americas Version – 16 fl oz (473 ml) Can
| Parameter | Per 100 ml | Per 16 fl oz (473 ml) Can |
|---|---|---|
| Caffeine | ~33.8 mg | 160 mg |
| Energy (Calories) | ~55 kcal | 260 kcal |
| Energy (kJ) | ~232 kJ | 1098 kJ |
| Total Fat | 0 g | 0 g |
| Sodium | ~18 mg | 85 mg (4% DV) |
| Total Carbohydrates | ~13.5 g | 64 g (23% DV) |
| of which Sugars | ~13.3 g | 63 g (includes 63 g added sugars) |
| Protein | 0 g | 0 g |
| Riboflavin (B2) | – | 1.3 mg (100% DV) |
| Niacin (B3) | – | 16 mg (100% DV) |
| Vitamin B6 | – | 1.7 mg (100% DV) |
| Vitamin B12 | – | 2.4 mcg (100% DV) |
| Pantothenic Acid (B5) | – | 5 mg (100% DV) |
| Vitamin C | – | Varies by market (EU: 16 mg / 20% DV) |
| Taurine | ~0.4 g | ~1.9 g |
| Ingredients (US) | Carbonated Water, Sugar, Glucose Syrup, Citric Acid, Taurine, Natural and Artificial Flavor, Sodium Citrate, Caffeine, Caramel Color, Glucuronolactone, Inositol, Niacinamide (B3), Calcium Pantothenate (B5), Guarana Extract, Pyridoxine HCl (B6), Riboflavin (B2), Cyanocobalamin (B12) | |
| Dietary Info | Not recommended for children, pregnant or nursing women, or persons sensitive to caffeine |
EU / International Version – 500 ml Can
| Parameter | Per 100 ml | Per 500 ml Can |
|---|---|---|
| Caffeine | 32 mg | 160 mg |
| Energy (Calories) | 60 kcal | 300 kcal |
| Energy (kJ) | 251 kJ | 1255 kJ |
| Total Fat | 0 g | 0 g |
| Salt | ~0.17 g (≙ 68 mg sodium) | ~0.85 g |
| Total Carbohydrates | 13.6 g | 68 g |
| of which Sugars | 13 g | 65 g |
| Protein | 0 g | 0 g |
| Vitamin C | 16 mg (20% DV) | 80 mg |
| Niacin (B3) | 3.2 mg (20% DV) | 16 mg |
| Vitamin B6 | 0.28 mg (20% DV) | 1.4 mg |
| Ingredients (EU) | Water, Sugar, Acidity Regulator (Citric Acid), Carbon Dioxide, Sodium Citrate, Flavours, Caffeine (0.03%), Vitamin C, Colour (Ammonium Sulphite Caramel), Taurine (0.02%), Inositol (0.01%), Niacinamide, Vitamin B6, Ginseng Flavour Extract (0.0004%) | |
| Dietary Info | Not recommended for children, pregnant or nursing women; contains a source of phenylalanine |
Other Can Sizes & Regional Variants
| Format | Volume | Caffeine | Calories | Key Markets |
|---|---|---|---|---|
| Standard US Retail Can | 16 fl oz (473 ml) | 160 mg | 260 kcal | United States, Canada, Latin America |
| Standard EU / International Can | 500 ml | 160 mg | ~300 kcal | Europe, Middle East, Africa, Asia |
| Large US Can | 24 fl oz (710 ml) | 240 mg (120 mg per 12 fl oz serving) | 200 kcal per 12 fl oz serving | United States |
| Original O.G. (Craft Can) | 16 fl oz (473 ml) | 270 mg | 270 kcal | Limited regional release |
| South Africa / Select Markets | 300 ml | ~96 mg | ~180 kcal | South Africa, select African markets |
Related Products:
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Rockstar Energy Sugar Free – Zero sugar version of the original formula
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Rockstar Organic – Organic energy drink with natural caffeine from green coffee beans
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Rockstar Boom – Extra‑strength energy shot
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Rockstar Recovery – Lemonade‑style energy drink designed for after sports and hydration
Packaging Options & Sizes
Individual Can Formats (Retail & Food Service)
| Format | Volume | Best For |
|---|---|---|
| Standard Single Can | 16 fl oz (473 ml) / 500 ml | Individual consumption, on‑the‑go energy, corner shops |
| Large Single Can | 24 fl oz (710 ml) | Extended energy needs, longer sessions |
| South Africa Single Can | 300 ml | Smaller portion, travel, on‑the‑go |
Multi‑Pack Options (Wholesale, Retail, Institutional)
| Format | Number of Cans | Total Volume | Best For |
|---|---|---|---|
| 4‑Pack | 4 × 16 fl oz / 500 ml cans | 1.9 L (64 fl oz) / 2 L | Home use, personal sampling, small gatherings |
| 12‑Pack | 12 × 16 fl oz (473 ml) cans | 5.7 L (192 fl oz) | Regular consumers, office pantries, cost‑effective bulk |
| 12‑Pack (500 ml) | 12 × 500 ml cans | 6 L | Wholesale distribution, European markets |
| 24‑Pack (Costco / Wholesale) | 24 × 16 fl oz (473 ml) cans | 11.4 L (384 fl oz) | Bulk distribution, convenience stores, large events, vending |
| 24‑Pack (Tray) | 24 × 500 ml cans | 12 L | Wholesale trays, export markets |
Bulk Wholesale Quantities:
We supply Rockstar Energy Original in large volumes to retailers, distributors, businesses, and food service operators. Available configurations include:
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Wholesale 12‑pack trays (ideal for convenience stores, supermarkets, and vending)
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Wholesale 24‑pack trays (Costco‑style bulk packs)
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Full pallets (mixed Rockstar products or single SKU)
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20ft / 40ft Container Loads (FCL) for export and large‑scale distribution
Related Accessories & Merchandising
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Rockstar Energy Mini Fridge Display – For retail counters and reception areas
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Rockstar Branded Cooler Bags – For on‑the‑go events and catering
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Rockstar Countertop Display Stands – For point‑of‑sale merchandising
Contact us for custom quotes, mixed SKU pallets, and export pricing.
Storage & Shelf Life
| Condition | Duration | Instructions |
|---|---|---|
| Unopened cans | 12–18 months (approx.) | Store in a cool, dry place away from direct sunlight and extreme temperatures (ideally 5‑25°C / 41‑77°F) |
| Once opened | 24–48 hours | Refrigerate after opening and consume within 24‑48 hours to preserve carbonation and flavour |
| Best served chilled | 4‑8°C (39‑46°F) | Enhances the crisp, refreshing, invigorating experience |
Important: Do not freeze the can. Freezing may cause the can to rupture due to expansion of carbonated liquid.
Frequently Asked Questions (FAQs)
Q: How much caffeine is in Rockstar Energy Original?
A: Caffeine content depends on can size:
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473 ml / 16 fl oz (US) : 160 mg (33.8 mg/100 ml)
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500 ml (EU) : 160 mg (32 mg/100 ml)
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710 ml / 24 fl oz (US) : 240 mg total (120 mg per 12 fl oz serving)
This is roughly equivalent to 1.5–2 cups of home‑brewed coffee.
Q: Does Rockstar Energy Original contain taurine?
A: Yes. The EU version contains 0.02% taurine (approximately 100 mg per 500 ml can). Taurine is an amino acid that supports cardiovascular health and muscle performance.
Q: Is Rockstar Energy Original suitable for vegetarians and vegans?
A: The German formulation is labelled vegan, but check local labels as regional formulations may differ. The drink is free from lactose and generally free from major animal ingredients.
Q: Is Rockstar Energy Original halal certified?
A: Halal certification varies by region and production batch. The North American version does not carry a specific halal label; European formulations may be halal‑friendly depending on origin. Please contact us for current certification status in your region.
Q: What sweetener does Rockstar Original use?
A: Rockstar Original is sweetened with sugar (sucrose). The sugar content is approximately 13‑14 g per 100 ml – no artificial sweeteners are used in the original sugar‑sweetened version. For a zero‑sugar alternative, see Rockstar Energy Sugar Free.
Q: Is Rockstar Energy Original gluten‑free?
A: Yes. The drink is naturally gluten‑free and safe for individuals with celiac disease or gluten sensitivities (subject to regional formulation; always check the product label).
Q: Can I mix Rockstar Energy Original with alcohol?
A: No. Like all energy drinks, it should not be mixed with alcohol. The stimulant properties of caffeine can mask the depressant effects of alcohol, increasing the risk of alcohol‑related harm. Rockstar packaging clearly warns: “Do not mix with alcohol”.
Q: Where can I buy Rockstar Energy Original wholesale?
A: We supply Rockstar Energy Original in wholesale quantities for retailers, distributors, and businesses. Contact us for pricing, custom mixed pallets, or full container loads for delivery worldwide.
Q: Is Rockstar Energy Original safe for children or pregnant women?
A: No. This product has a high caffeine content (160 mg per 16 fl oz / 500 ml can). It is not recommended for children, pregnant or nursing women, or persons sensitive to caffeine. Please check local regulations for age restrictions on caffeinated energy drinks.
Q: What is the difference between Rockstar Original and Rockstar Organic?
A: Rockstar Original is the classic 16 fl oz energy drink sweetened with sugar. Rockstar Organic is an alternative made with organic ingredients and naturally sourced caffeine from green coffee beans, containing 160 mg naturally sourced caffeine per 15 fl oz can.
Q: Who distributes Rockstar Energy Original?
A: Rockstar Energy is owned by PepsiCo (worldwide distribution) in most markets, and Celsius Holdings for the US and Canada. Retailers can purchase directly from PepsiCo distributors or authorized beverage wholesalers.
Q: Is Rockstar Energy Original keto‑friendly?
A: No. Rockstar Original contains 63 g of sugar per 16 fl oz can, which is not compatible with a ketogenic diet. For a keto‑friendly alternative, consider Rockstar Energy Sugar Free (zero sugar, ~10 calories).
Why Choose Rockstar Energy Original for Your Business?
| Reason | Benefit |
|---|---|
| Legendary OG Flavor | The flagship flavor that started the Rockstar brand in 2001 – instantly recognizable and beloved by loyal fans |
| 160 mg Caffeine Performance | Scientifically validated dosage (≥75 mg) proven to improve mental performance, attention, and alertness for up to 5 hours – a powerhouse product for active consumers |
| Differentiated Taste Profile | Bold, fizzy, refreshing, and not overly sweet – often preferred by consumers who find other energy drinks too syrupy or artificial |
| Global Brand Equity | Top‑3 energy drink brand globally (10% market share), trusted by athletes, gamers, students, and busy professionals worldwide |
| Wide Can Size Range | 300 ml, 473 ml (16 fl oz), 500 ml, 710 ml (24 fl oz) – covering every sales channel from vending to wholesale |
| Scalable Bulk Packaging | 4‑pack, 12‑pack, 24‑pack trays and full pallets – ideal for convenience stores, supermarkets, vending machines, offices, gyms, and events |
| Dietary Inclusivity | Vegan, gluten‑free, lactose‑free – appeals to a wide range of consumers with dietary restrictions |
| Strong Growth Trajectory | Rockstar saw 155% sales growth in 2004 and has sold over a billion cans – a proven, high‑turnover product |
| Premium, Performance Positioning | “From athletes to rock stars” messaging resonates with active, aspirational consumers seeking sustained energy and mental focus |
| 100% Recyclable Aluminium Can | Meets growing consumer demand for sustainable, eco‑friendly packaging without compromising product quality |
HS Code & Tariff Classification
For accurate customs documentation and tariff calculation, we use the correct international Harmonized System codes.
| Code | Description |
|---|---|
| HS Code 2202.10 | Waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavoured |
| HTS Tariff Code (US) | 2202.10.00.00 – Non‑alcoholic beverages, other than fruit or vegetable juices of heading 2009, containing added sugar or other sweetening matter |
| EU Combined Nomenclature | 2202 10 00 – Waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavoured |
Export Documents Available:
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Certificate of Analysis (COA) – upon request
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Certificate of Origin – upon request
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Commercial Invoice and Packing List with HS Code specification
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Halal Certificate – upon request (varies by source market)
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MSDS / SDS – available
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Vegan/Gluten‑free statement – available
All documentation provided as required by destination market regulations.
For more inquiries or to place an order (samples, 4‑packs, 12‑packs, 24‑pack wholesale trays, mixed SKU pallets, or full container loads), please contact us. We deliver by air, land, and sea — internationally. Standard and express shipment options available.
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